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The impact of EU accession on Hungarian SMEs
Title / Series / Name
Innovative Marketing
Publication Volume
5
Publication Issue
2
Pages
Authors
Editors
Keywords
SMEs
Hungary
Competition
Market opportunities
Performance
Hungary
Competition
Market opportunities
Performance
URI
http://hdl.handle.net/20.500.14018/9693
Abstract
The enlargement of the European Union on May 1, 2004 has presented many opportunities and challenges for SMEs in the newly admitted countries. This paper examines the history of five Hungarian companies, and what the enlargement has meant for them. They are Wizz Air, Artis Restaurant, Lidl/CBA, Kaposplast and Subway Sandwich. The impact of heightened competition, increased market opportunities and environmental differences are examined.
Topic
Publisher
Place of Publication
Type
Journal article
Date
2009