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The Emergence of a CEE-Regional Multinational. A narrative of the MOL Group plc
Title / Series / Name
Journal for East European Management Studies
Publication Volume
15
Publication Issue
1
Pages
Authors
Editors
Keywords
International business
Strategic management
Regional expansion in CEE
Cross-cultural management
Change management
Strategic management
Regional expansion in CEE
Cross-cultural management
Change management
URI
http://hdl.handle.net/20.500.14018/9658
Abstract
This article describes the transition of MOL, the Hungarian Oil and Gas Company, from a state-owned enterprise to a privately owned regional-multinational company and outlines its growth to become a leading player in the CEE region. It also illustrates how the company went through the internal restructuring process before and during its acquisition period. Over three distinct development phases it then emerged as a new species in the CEE, as a “regional multinational”. The case also gives valuable strategic insights into the oil industry of the majority of CEE countries.
Topic
Publisher
Place of Publication
Mering
Type
Working paper
Date
2010