Mayer, Charles S.2022-03-2920091814-2427http://hdl.handle.net/20.500.14018/9693The enlargement of the European Union on May 1, 2004 has presented many opportunities and challenges for SMEs in the newly admitted countries. This paper examines the history of five Hungarian companies, and what the enlargement has meant for them. They are Wizz Air, Artis Restaurant, Lidl/CBA, Kaposplast and Subway Sandwich. The impact of heightened competition, increased market opportunities and environmental differences are examined.engSMEsHungaryCompetitionMarket opportunitiesPerformanceJournal article